| Whether you're a small operation with | | | | The disadvantages to creating your own |
| one horse for sale, or you have a barn | | | | web site are: |
| full of horse for sale' signs, you can | | | | It takes a little longer to get it set |
| take advantage of the limitless audience | | | | up and get visitors. |
| of the internet to get your horses in | | | | It can be more expensive if you only |
| front of prospective buyers. There are | | | | have 1 or 2 horses to sell. |
| two ways to advertise your horse online: | | | | Regardless of which method you use to |
| using someone else's web site or using | | | | sell your horses, they are key |
| your own. The advantages and | | | | ingredients that should be included in |
| disadvantages of each option or outlined | | | | every horse for sale ad. They are: |
| below to help you choose the option that | | | | The horse's name, parentage, and |
| will best fit your needs. | | | | registration information. |
| The fastest, easiest way to get your | | | | Pictures and/or videos of the horse. |
| horse online is to use a one of the many | | | | Description of the horse's personality, |
| equine sites that offer free or paid | | | | habits, and overall health. |
| horse for sale listings. The advantages | | | | Status of worming, vaccinations and hoof |
| to using an existing equine site are: | | | | care. |
| Popular sites already have a lot of | | | | Description of any training the horse |
| buyers visiting every day. | | | | has had. |
| It's fast, easy and relatively | | | | Description of shows, events or |
| inexpensive. | | | | activities the horse has participated |
| The disadvantages are: | | | | in. |
| You have no control on marketing your | | | | The price. |
| horse. | | | | Contact information: email address (a |
| There are 1000's of horses for sale that | | | | must!), phone number, web site address, |
| buyers must search through to find your | | | | farm address. |
| ad. | | | | Horse buyers are using the internet |
| Another way to get your horse for sale | | | | every day. Other benefits of advertising |
| online is to create your own web site. | | | | your horse sale online include: |
| If you have multiple horses for sale | | | | additional exposure for your farm, |
| every year, this is the way to go. The | | | | stable or breeding business; you'll meet |
| advantages to having your own web site | | | | new friends and potential partners who |
| are: | | | | share your passion for horses; and the |
| Total control of the layout, content and | | | | internet gives you the ability to expand |
| marketing of your horse. | | | | your market outside your local area. |
| Only your horses are listed on the site | | | | Take advantage of that audience and put |
| so you're not competing with other | | | | your horse for sale online. |
| breeders. | | | | |