| Whether you're a small operation with one horse for | | | | The disadvantages to creating your own web site are: |
| sale, or you have a barn full of horse for sale' signs, | | | | It takes a little longer to get it set up and get visitors. |
| you can take advantage of the limitless audience of | | | | It can be more expensive if you only have 1 or 2 |
| the internet to get your horses in front of prospective | | | | horses to sell. |
| buyers. There are two ways to advertise your horse | | | | Regardless of which method you use to sell your |
| online: using someone else's web site or using your | | | | horses, they are key ingredients that should be included |
| own. The advantages and disadvantages of each | | | | in every horse for sale ad. They are: |
| option or outlined below to help you choose the option | | | | The horse's name, parentage, and registration |
| that will best fit your needs. | | | | information. |
| The fastest, easiest way to get your horse online is to | | | | Pictures and/or videos of the horse. |
| use a one of the many equine sites that offer free or | | | | Description of the horse's personality, habits, and |
| paid horse for sale listings. The advantages to using an | | | | overall health. |
| existing equine site are: | | | | Status of worming, vaccinations and hoof care. |
| Popular sites already have a lot of buyers visiting | | | | Description of any training the horse has had. |
| every day. | | | | Description of shows, events or activities the horse |
| It's fast, easy and relatively inexpensive. | | | | has participated in. |
| The disadvantages are: | | | | The price. |
| You have no control on marketing your horse. | | | | Contact information: email address (a must!), phone |
| There are 1000's of horses for sale that buyers must | | | | number, web site address, farm address. |
| search through to find your ad. | | | | Horse buyers are using the internet every day. Other |
| Another way to get your horse for sale online is to | | | | benefits of advertising your horse sale online include: |
| create your own web site. If you have multiple horses | | | | additional exposure for your farm, stable or breeding |
| for sale every year, this is the way to go. The | | | | business; you'll meet new friends and potential partners |
| advantages to having your own web site are: | | | | who share your passion for horses; and the internet |
| Total control of the layout, content and marketing of | | | | gives you the ability to expand your market outside |
| your horse. | | | | your local area. Take advantage of that audience and |
| Only your horses are listed on the site so you're not | | | | put your horse for sale online. |
| competing with other breeders. | | | | |