| Whether you're a small operation with one | | | | |
| horse for sale, or you have a barn full of | | | | It takes a little longer to get it set up and |
| horse for sale' signs, you can take advantage | | | | get visitors. |
| of the limitless audience of the internet to | | | | |
| get your horses in front of prospective | | | | It can be more expensive if you only have 1 |
| buyers. There are two ways to advertise your | | | | or 2 horses to sell. |
| horse online: using someone else's web site | | | | |
| or using your own. The advantages and | | | | Regardless of which method you use to sell |
| disadvantages of each option or outlined | | | | your horses, they are key ingredients that |
| below to help you choose the option that will | | | | should be included in every horse for sale |
| best fit your needs. | | | | ad. They are: |
| | | | |
| The fastest, easiest way to get your horse | | | | The horse's name, parentage, and registration |
| online is to use a one of the many equine | | | | information. |
| sites that offer free or paid horse for sale | | | | |
| listings. The advantages to using an existing | | | | Pictures and/or videos of the horse. |
| equine site are: | | | | |
| | | | Description of the horse's personality, |
| Popular sites already have a lot of buyers | | | | habits, and overall health. |
| visiting every day. | | | | |
| | | | Status of worming, vaccinations and hoof |
| It's fast, easy and relatively inexpensive. | | | | care. |
| | | | |
| The disadvantages are: | | | | Description of any training the horse has |
| | | | had. |
| You have no control on marketing your horse. | | | | |
| | | | Description of shows, events or activities |
| There are 1000's of horses for sale that | | | | the horse has participated in. |
| buyers must search through to find your ad. | | | | |
| | | | The price. |
| Another way to get your horse for sale online | | | | |
| is to create your own web site. If you have | | | | Contact information: email address (a must!), |
| multiple horses for sale every year, this is | | | | phone number, web site address, farm address. |
| the way to go. The advantages to having your | | | | |
| own web site are: | | | | Horse buyers are using the internet every |
| | | | day. Other benefits of advertising your horse |
| Total control of the layout, content and | | | | sale online include: additional exposure for |
| marketing of your horse. | | | | your farm, stable or breeding business; |
| | | | you'll meet new friends and potential |
| Only your horses are listed on the site so | | | | partners who share your passion for horses; |
| you're not competing with other breeders. | | | | and the internet gives you the ability to |
| | | | expand your market outside your local area. |
| The disadvantages to creating your own web | | | | Take advantage of that audience and put your |
| site are: | | | | horse for sale online. |