| So what is Pay-Per-Click Advertising really | | | | to use your keyword lists on Google Adwords. |
| all about? The following report includes some | | | | |
| fascinating information about Pay-Per-Click | | | | So taking our example keyword phrase lets see |
| Advertising--info you can use, not just the | | | | how many permutations we can now |
| old stuff they used to tell you. | | | | generate.horses for salefor sale horses |
| | | | |
| Here's a simple keyword building technique I | | | | I trust that what you've read so far has been |
| use to find the maximum possible variations | | | | informative. The following section should go |
| of a keyword phrase. I use it predominantly | | | | a long way toward clearing up any uncertainty |
| for bidding on keywords at Google Adwords, | | | | that may |
| however it can also be very useful for | | | | remain.horses+for+salefor+sale+horseshorses |
| building lists for use in search engine | | | | +for +salefor +sale +horses |
| optimization. | | | | |
| | | | Now let's use misspellings to come up with |
| For example let's use the phrase "horses for | | | | even more keyword combinations. A great tool |
| sale". Here's how the various permutations of | | | | for this is Misspelled Keywords. |
| this keyword phrase would look. I use the | | | | |
| free Keyword Tumbler tool for doing | | | | Simply enter "horses for sale" and select |
| this.horses for salehorses sale forfor horses | | | | from six ways to find misspellings. |
| salefor sale horsessale horses forsale for | | | | Dictionary lookup, keyboard mistakes, trim |
| horses | | | | first/last character, swap character, double |
| | | | characters, and... add 's' ending. |
| As you can see there are a maximum of six | | | | |
| possible ways a three word phrase could be | | | | For this example I only selected the |
| entered into a search engine. | | | | "dictionary lookup" and "keyboard mistakes". |
| | | | The tool returned 1360 possible misspelling |
| Now you need to find out if these | | | | combinations. If I'd used all the selections, |
| permutations are actually being searched for. | | | | it would have come back with over 8500. Just |
| This is where the Wordtracker service comes | | | | for one phrase! |
| into its own. Click here to get a free | | | | |
| Wordtracker trial. | | | | Now let's enter these misspellings into |
| | | | Wordtracker's Precise database like we did |
| Go to Wordtracker now and in the "Keyword | | | | above. The results? Wordtracker returns the |
| Universe" choose the database called | | | | following (NOTE: at the time of |
| "Precise". | | | | writing):horses foe salehorses fpr salehorses |
| | | | for sailhorses for slae |
| Then in the right hand panel enter the six | | | | |
| different keyword combinations, and hit the | | | | Which now get turned into twelve new |
| "Proceed" button. | | | | terms:horses foe salehorses fpr salehorses |
| | | | for sailhorses for |
| Wordtracker now tells us that out of our six | | | | slaehorses+foe+salehorses+fpr+salehorses+for+ |
| combinations, two of them appear in its | | | | sailhorses+for+slaehorses +foe +salehorses |
| database (NOTE: at the time of writing it | | | | +fpr +salehorses +for +sailhorses +for +slae |
| did). They are...horses for salefor sale | | | | |
| horses | | | | Finally you are going to want to join the |
| | | | words together, so "horses for sale" becomes |
| You might be thinking that you could have | | | | "horsesforsale", and yes this appeared in the |
| figured this out for yourself. But its vital | | | | Wordtracker database. |
| that you understand you need to stop | | | | |
| second-guessing markets and users behaviors | | | | Using the method of keyword generation |
| based on your own opinions and assumptions. | | | | outlined above, what started out as one |
| Use these tools like Wordtracker to actually | | | | keyword phrase, "horses for sale" has now |
| tell you how the markets are behaving. | | | | turned into 19 keyword phrases you can use on |
| | | | Google Adwords. Phrases that are actually |
| I have sometimes found three and four phrase | | | | being used by surfers in the search engines. |
| permutations using this method. Phrases that | | | | |
| to me appeared "stupid" if entered in the | | | | So there you have it, how to build adgroups |
| search engines... but someone, somewhere is | | | | which are TIGHTLY focused on the keyword |
| doing it! This why you need to do this step | | | | phrase you are wanting to bid on. |
| and NOT guess the permutations. | | | | |
| | | | You can't predict when knowing something |
| Also searchers sometimes enter a keyword | | | | extra about Pay-Per-Click Advertising will |
| phrase using the "space" and the "+" sign. | | | | come in handy. I wish that this will benefit |
| E.G. "1 2 3" can be entered in as "1+2+3" and | | | | you very much. |
| also "1 +2 +3". This is great tip if you want | | | | |