| So what is Pay-Per-Click Advertising really all about? | | | | So taking our example keyword phrase lets see how |
| The following report includes some fascinating | | | | many permutations we can now generate.horses for |
| information about Pay-Per-Click Advertising--info you | | | | salefor sale horses |
| can use, not just the old stuff they used to tell you. | | | | I trust that what you've read so far has been |
| Here's a simple keyword building technique I use to find | | | | informative. The following section should go a long |
| the maximum possible variations of a keyword phrase. | | | | way toward clearing up any uncertainty that may |
| I use it predominantly for bidding on keywords at | | | | remain.horses+for+salefor+sale+horseshorses +for |
| Google Adwords, however it can also be very useful | | | | +salefor +sale +horses |
| for building lists for use in search engine optimization. | | | | Now let's use misspellings to come up with even more |
| For example let's use the phrase "horses for sale". | | | | keyword combinations. A great tool for this is |
| Here's how the various permutations of this keyword | | | | Misspelled Keywords. |
| phrase would look. I use the free Keyword Tumbler | | | | Simply enter "horses for sale" and select from six |
| tool for doing this.horses for salehorses sale forfor | | | | ways to find misspellings. Dictionary lookup, keyboard |
| horses salefor sale horsessale horses forsale for | | | | mistakes, trim first/last character, swap character, |
| horses | | | | double characters, and... add 's' ending. |
| As you can see there are a maximum of six possible | | | | For this example I only selected the "dictionary lookup" |
| ways a three word phrase could be entered into a | | | | and "keyboard mistakes". The tool returned 1360 |
| search engine. | | | | possible misspelling combinations. If I'd used all the |
| Now you need to find out if these permutations are | | | | selections, it would have come back with over 8500. |
| actually being searched for. This is where the | | | | Just for one phrase! |
| Wordtracker service comes into its own. Click here to | | | | Now let's enter these misspellings into Wordtracker's |
| get a free Wordtracker trial. | | | | Precise database like we did above. The results? |
| Go to Wordtracker now and in the "Keyword | | | | Wordtracker returns the following (NOTE: at the time |
| Universe" choose the database called "Precise". | | | | of writing):horses foe salehorses fpr salehorses for |
| Then in the right hand panel enter the six different | | | | sailhorses for slae |
| keyword combinations, and hit the "Proceed" button. | | | | Which now get turned into twelve new terms:horses |
| Wordtracker now tells us that out of our six | | | | foe salehorses fpr salehorses for sailhorses for |
| combinations, two of them appear in its database | | | | ses+for+slaehorses +foe +salehorses +fpr |
| (NOTE: at the time of writing it did). They are...horses | | | | +salehorses +for +sailhorses +for +slae |
| for salefor sale horses | | | | Finally you are going to want to join the words |
| You might be thinking that you could have figured this | | | | together, so "horses for sale" becomes |
| out for yourself. But its vital that you understand you | | | | "horsesforsale", and yes this appeared in the |
| need to stop second-guessing markets and users | | | | Wordtracker database. |
| behaviors based on your own opinions and | | | | Using the method of keyword generation outlined |
| assumptions. Use these tools like Wordtracker to | | | | above, what started out as one keyword phrase, |
| actually tell you how the markets are behaving. | | | | "horses for sale" has now turned into 19 keyword |
| I have sometimes found three and four phrase | | | | phrases you can use on Google Adwords. Phrases |
| permutations using this method. Phrases that to me | | | | that are actually being used by surfers in the search |
| appeared "stupid" if entered in the search engines... but | | | | engines. |
| someone, somewhere is doing it! This why you need | | | | So there you have it, how to build adgroups which are |
| to do this step and NOT guess the permutations. | | | | TIGHTLY focused on the keyword phrase you are |
| Also searchers sometimes enter a keyword phrase | | | | wanting to bid on. |
| using the "space" and the "+" sign. E.G. "1 2 3" can be | | | | You can't predict when knowing something extra |
| entered in as "1+2+3" and also "1 +2 +3". This is great | | | | about Pay-Per-Click Advertising will come in handy. I |
| tip if you want to use your keyword lists on Google | | | | wish that this will benefit you very much. |
| Adwords. | | | | |