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Essential Business Communication of Your Strategic Plan Delivers Ongoing Employee Motivation

Would you stop watching a national playoffbusiness communication planning and skills.
were the teams were tied before the winnerBusiness communication should be planned so
was declared? Would you stop watching a horsethat your employees are continually motivated
race before the winning horse crossed thetoward achieving those business goals that
finish line? Of course not! Yet, manyyou are the business leader have established.
business leaders expect their employees to
continue the game or the race without knowingTo what purpose does it serve by not
if and when the game or race was won, loss orcommunicating the results of the current
even  a  near  win.team's efforts? Are you afraid that someone
may say something and reveal proprietary
After 30 years in business focusing oninformation? As the business leader, you can
performance improvement, I am still at ashare information in a general way or use
loss when companies do not regularlypercentages  such  as:
communicate progress toward the business
goals as identified within the strategic plan- This month's sales figures show that we are
especially when these same business leaderson course with our strategic plan and
tell me that employee motivation is abusiness  goals.
problem. This attitude and behavior of not
communicating business results negatively and- First quarter productivity is 10% ahead of
directly affects the performance of allour  business  goals
involved and is truly counter productive to
achieving  the  desired  results.- Your current efforts have us ahead of our
strategic  projections  by  5%.
When we look at professional sports, everyone
usually waits until the game is over becauseTop down communication from you, as the
they want to know who won unless the game isbusiness leader, will go a long way to
a runaway. Even when teams are down in theexecuting your strategic plan and motivating
last inning or in the last quarter, faithfulyour employees. And if you are still
fans stay at the arena or tuned into theresisting this strategy, then turn off the
television because one never knows when thattelevision the next time your team is barely
grand slam or a 80 yard punt return mightwinning in the final minutes. How do you
happen.feel not knowing what happened? Do you think
that  your  employees  feel  any differently?
Is your business game any different? To
ensure consistent and constant execution ofP.S.
your strategic plan demands essential



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