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Essential Business Communication of Your Strategic Plan Delivers Ongoing Employee Motivation

Would you stop watching a nationalensure consistent and constant execution
playoff were the teams were tied beforeof your strategic plan demands essential
the winner was declared? Would you stopbusiness communication planning and
watching a horse race before the winningskills. Business communication should
horse crossed the finish line? Ofbe planned so that your employees are
course not! Yet, many business leaderscontinually motivated toward achieving
expect their employees to continue thethose business goals that you are the
game or the race without knowing if andbusiness leader have established.
when the game or race was won, loss orTo what purpose does it serve by not
even a near win.communicating the results of the current
After 30 years in business focusing onteam's efforts? Are you afraid that
performance improvement, I am still atsomeone may say something and reveal
a loss when companies do not regularlyproprietary information? As the
communicate progress toward the businessbusiness leader, you can share
goals as identified within the strategicinformation in a general way or use
plan especially when these same businesspercentages such as:
leaders tell me that employee motivation- This month's sales figures show that
is a problem. This attitude and behaviorwe are on course with our strategic plan
of not communicating business resultsand business goals.
negatively and directly affects the- First quarter productivity is 10%
performance of all involved and is trulyahead of our business goals
counter productive to achieving the- Your current efforts have us ahead of
desired results.our strategic projections by 5%.
When we look at professional sports,Top down communication from you, as the
everyone usually waits until the game isbusiness leader, will go a long way to
over because they want to know who wonexecuting your strategic plan and
unless the game is a runaway. Even whenmotivating your employees. And if you
teams are down in the last inning or inare still resisting this strategy, then
the last quarter, faithful fans stay atturn off the television the next time
the arena or tuned into the televisionyour team is barely winning in the final
because one never knows when that grandminutes. How do you feel not knowing
slam or a 80 yard punt return mightwhat happened? Do you think that your
happen.employees feel any differently?
Is your business game any different? ToP.S.



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