| Whether you're a small operation with one horse for | | | | or 2 horses to sell. |
| sale, or you have a barn full of �horse for | | | | Regardless of which method you use to sell your |
| sale' signs, you can take advantage of the limitless | | | | horses, they are key ingredients that should be included |
| audience of the internet to get your horses in front of | | | | in every horse for sale ad. They are: |
| prospective buyers. There are two ways to advertise | | | | � The horse's name, parentage, and |
| your horse online: using someone else's web site or | | | | registration information. |
| using your own. The advantages and disadvantages | | | | � Pictures and/or videos of the horse. |
| of each option or outlined below to help you choose | | | | � Description of the horse's personality, habits, |
| the option that will best fit your needs. | | | | and overall health. |
| The fastest, easiest way to get your horse online is to | | | | � Status of worming, vaccinations and hoof |
| use a one of the many equine sites that offer free or | | | | care. |
| paid horse for sale listings. The advantages to using an | | | | � Description of any training the horse has |
| existing equine site are: | | | | had. |
| � Popular sites already have a lot of buyers | | | | � Description of shows, events or activities |
| visiting every day. | | | | the horse has participated in. |
| � It's fast, easy and relatively inexpensive. | | | | � The price. |
| The disadvantages are: | | | | � Contact information: email address (a must!), |
| � You have no control on marketing your | | | | phone number, web site address, farm address. |
| horse. | | | | Horse buyers are using the internet every day. Other |
| � There are 1000's of horses for sale that | | | | benefits of advertising your horse sale online include: |
| buyers must search through to find your ad. | | | | additional exposure for your farm, stable or breeding |
| Another way to get your horse for sale online is to | | | | business; you'll meet new friends and potential partners |
| create your own web site. If you have multiple horses | | | | who share your passion for horses; and the internet |
| for sale every year, this is the way to go. The | | | | gives you the ability to expand your market outside |
| advantages to having your own web site are: | | | | your local area. Take advantage of that audience and |
| � Total control of the layout, content and | | | | put your horse for sale online. |
| marketing of your horse. | | | | Stacey Christiansen has been working in the internet |
| � Only your horses are listed on the site so | | | | industry for over 10 years. Her web site, , offers |
| you're not competing with other breeders. | | | | everything horse sellers need to get online, and |
| The disadvantages to creating your own web site are: | | | | provides articles and resources from training tips to |
| � It takes a little longer to get it set up and get | | | | technical help about setting up your own website. Mrs. |
| visitors. | | | | Christiansen lives on a farm in Iowa with her husband |
| � It can be more expensive if you only have 1 | | | | and 8 horses. |