| The homepage of your website is your potential | | | | when they go to a website. You should have he same |
| customer's first glimpse into your business. It is | | | | navigation bar on every page with all the same links, |
| extremely important that, that first glimpse is the right | | | | for consistency. The fact of the matter is that if |
| one. Let's imagine you are the owner of a top notch | | | | people can't find what they are looking for then they |
| hunter/jumper facility in your area. Would you want | | | | simply go somewhere else. Your navigation bar should |
| your viewer's to think you were some kind of | | | | simple but descriptive and should you choose to use |
| backyard breeder? I doubt it. You would want your | | | | images as buttons make sure they are small to allow |
| viewers to know about your large cross country | | | | for quick download time. |
| course, your grand prix jumper course and state of | | | | Branding |
| the art facilities. To convince your viewers of this is to | | | | If you are truly interested in marketing your horse farm |
| use images. Images of your facilities, your courses, | | | | or stables, you definitely need a logo. Your logo should |
| horses and images of people smiling. Remember to | | | | be on your website, your business cards, signs and on |
| keep your images small as to not take to long to | | | | your horse trailer. It should be everywhere. Showing |
| download. All this gives your viewers the impression | | | | your logo on your website helps with brand recognition. |
| that your stables is an inviting place to be. | | | | Content |
| Navigation | | | | Last but not least content. Every website needs |
| Navigation is essential to any website's success. | | | | information. Pictures and images are great but they |
| Viewers won't be able to see all that you have to | | | | won't do it. It is easy to forget that your website |
| offer if you don't provide a clear and simple navigation | | | | visitors don't know anything about your business. It is |
| system. The best way to do this is by creating simple | | | | extremely vital to include the simplest things such as if |
| links to other pages within your website. The best way | | | | your stable caters to every discipline or just caters to |
| to accomplish this is to create a navigation bar. The | | | | hunter/jumpers. You must include the most basic of |
| navigation bar can be placed horizontally over the top | | | | information. More information is better. The more |
| of your website or vertically on the left hand side of | | | | information you include on your website the less emails |
| the page. It can actually be placed anywhere but, | | | | you have to answer. |
| studies show those are the first places people look | | | | |