The Top Ten Reasons You Can - And Should - Hold an Equine Educational Event

Boarding, Breeding, Training & Showing Stables:horsemen and the general public.
1. You need to fill stalls.3. You want to create some "press" about your
2. You want to generate some public awarenessbusiness.
about your operation.4. You want to be known as a business that helps
3. You want to create new potential clients.local horsemen buy, sell, and do whatever they do
4. You want to separate your operation from yourbetter than they did it before.
competitors'.5. You want to separate your business from the
5. You want to establish yourself as an authority tocompetition.
local equestrians.6. You want to expand your business, either by selling
6. You want to make some cash on the side.more stuff, moving to a larger facility, or by creating
7. You want to sell a few horses, either for yourself, ormore customers.
for clients.7. You want to create more customers for your
8. You want to promote your trainer, sell riding morecurrent clientele.
riding lessons or bring in more horses for training or8. You want to create a side business.
showing.9. You are a start-up business, and you want to
9. You need to sell breedings.establish it in the community without spending a lot of
10. You want to create new services to offer bothtime and money.
horsemen and the general public in your community.10. You are looking for strategic business partners.
Riding Instructors and TrainersHorse Rescue Groups
1. You want to increase your income by selling more1. You need to raise some money.
lessons.2. You need to create some public awareness about
2. You want to fill stalls in your training barn.your facility, group and efforts.
3. You have a client with a horse for sale.3. You want to raise public awareness about the
4. You want to have a career with horses, instead ofreality of horseownership.
just having a "real job," and a few lessons or horses4. You want to get more people involved in your
on the side.effort.
5. You want to establish yourself as an authority in5. You have horses (and/or other animals) that need
your field in your area.foster or adoptive homes.
6. You want to get established in a particular stable or6. You have volunteers that need something to do.
barn.Non-equine Careered Individuals
7. You need to make some "quick cash" for a major1. You want to create a new career for yourself with
purchase.horses without investing huge amounts of money or
8. You need to have some additional income for antime.
added expense.2. You want to do something that will support your
9. You want to create new services to offer both"horse habit."
horsemen and the general public in your community.3. You don't want to change careers, you just want
10. You want to establish your own stable.something that will make some extra money and allow
11. You need more clients!you to work with horses.
Tack Shops, Feed Stores, Etc.4. You have a horse you are trying to sell.
1. You want to establish your store as an authority in5. You have an acquaintance that has a horse for
your area - somewhere that people go to get goodsale.
information and service.6. You want to start a part or full time business
2. You want to create new services to offer bothworking with people and/or their horses.