| When you look at a list of niches for membership sites, | | | | When you break down a niche this way, it often |
| they tend to look like things or activities. | | | | reveals itself to be a collection of niches. |
| For example: golf, weight loss, salsa dancing, horses, | | | | You might find it's better to choose one of those |
| saltwater fishing, and wedding planning are all possible | | | | sub-niches. |
| niches for membership sites and look like things. | | | | Each of those groups listed above would want |
| Here's the key: stop looking at niches as things and | | | | different content. |
| start looking at them as people you can serve. | | | | Someone who watches racing would not necessarily |
| It may seem like semantics, but if you take this | | | | be interested in horse care or riding tips like the others |
| seriously, it's a big shift in thinking. | | | | would be. Instead they'd want info on racing, how to |
| After all, you'll need to get real people to reach into | | | | pick winners, and so on. |
| their wallets and pay you, so you need to start thinking | | | | A classic mistake is to pick a general subject like |
| this way. | | | | horses, then cram anything you can find on the subject |
| Let's take horses as an example. | | | | into your membership site. |
| Odds are that no actual horses will join your | | | | Do you see how it works much better to target one |
| membership site. They can't read, and their hooves are | | | | (or more) of those sub-groups of people and give |
| way too big for the keyboard. | | | | them what they want, rather than stuff in a lot of |
| If you do a site about horses, you'll need to get people | | | | things they may not care about? |
| to join it. | | | | Once you do a little research on the niche, it's pretty |
| What type of people? Obviously, people who like | | | | easy to do this. |
| horses, such as horseback riders, horse breeders, | | | | Write this on a piece of paper and put it where you will |
| jockeys, or fans of horse racing. | | | | see it often: "Stop looking at niches as things and start |
| Do you see how looking at people gives us a list of | | | | looking at them as people I can serve. |
| sub-niches? | | | | |