| On line or in a magazine, there are virtually thousands | | | | - Include PriceIncluding a price will weed out people. If |
| of equestrian sites to sell your horse. How do you get | | | | you have a horse that is worth a lot of money then |
| your classified noticed? What should you include? | | | | say so in the ad. This will certainly avoid 'tire kickers' |
| Getting information into the hands of the buyer/reader | | | | that waste your time. And back it up with reason for |
| is the most important thing. | | | | the price why in the description. "Multiple Champion |
| If you have a horse to sell, give prospective buyers as | | | | Winner" and "in the ribbons" will draw more attention |
| much information as possible to help them with their | | | | and substantiate the value. |
| decision. This will save you time and money in the long | | | | A less expensive horse will still draw a lot of interest |
| run! | | | | and may be of interest to those people looking in a |
| Include the breed, size and type of horse you have. | | | | higher bracket. Do not be afraid to include the price. |
| Most serious buyers have done their homework | | | | - Include LocationMost people would prefer to look |
| before making a decision on leasing or buying. Including | | | | closer to home than having to travel long distances. |
| this information will help the prospective buyer make a | | | | Identify the location of the horse and if you are willing |
| quicker decision. | | | | to cover shipping costs to the new owner. |
| - Include a photographAs the old saying goes "a | | | | - Include a Knockout TitleAn interesting ad will attract |
| picture is worth a thousand words". An on line listing or | | | | attention. If, for example, you have a 16hh bay mare |
| a magazine, when you are looking at classifieds, they | | | | for sale with show ring experience: |
| are a sea of words. Incorporating a photograph | | | | 16hh bay Champion Hunter for sale or lease For sale |
| catches your attention and slows down your eye from | | | | or lease - Experienced Show Ring Hunter, |
| moving on. Adding a picture will entice people to read | | | | Ottawa,Ontario |
| the advertisement. Even a 'head shot' of your horse is | | | | May attract people looking for a show horse as |
| better than nothing. | | | | opposed to: |
| A full body photo identifying, markings, desirable breed | | | | Warmblood mare, nice mover, good with farrier |
| characteristics, or movement is a big plus. If you are | | | | Which may attract no people who want to show, but |
| selling a hunter or jumper then an 'action shot' over | | | | would attract people who want to breed. So write a |
| fences is even better. This way the prospective | | | | great title to attract the right buyers to your horse. |
| buyers can make informed decisions. Photographs of | | | | Writing a classified ad to sell your horse is not difficult. |
| your performance horses such as reining, team | | | | You must use words to attract buyers who are |
| penning, pleasure or endurance will draw the interest of | | | | actually interested in the type of horse you have to |
| people looking for that type of horse. | | | | sell. Do not waste your money on advertizing to |
| Saying in your ad, 'pictures available on request' is fine | | | | attract people who are not interested. Be specific, |
| but this is just another step that prospective buys do | | | | concise and truthful! Do not misrepresent your horse. |
| not want to do. 'Additional pictures' or 'video available' is | | | | And of course always include, and check, your |
| a better option. | | | | telephone number. Good luck! |
| Get and keep additional pictures handy for inquiries. | | | | |