| Starting a magazine can be a very exciting | | | | Go int o your local news agency, and scan the shelves |
| experience. Not only do you get to have creative | | | | for magazines trhat are in your category. These |
| control over your own pet project, but you get to | | | | magazines will be your competition, and can also give |
| contribute to the content of the magazine, and stand | | | | you a good idea of how magazines for your theme |
| to make a tidy profit when the magazine is published | | | | sell. I recommend buying the latest copy of every |
| and you sell advertising. | | | | competing magazine. Not only will this give you a good |
| When formulating your magazine plan, you will want to | | | | idea to see what design and content work in your |
| ensure that you choose a tightly focused theme that | | | | category, but you will also be able to start compiling a |
| you can stick to for your design and content. Try to | | | | list of advertisers that you can target for your own |
| make your theme as tightly focused as you can. So if | | | | magazine. |
| for instance you were starting a magazine on horses, | | | | Your theme should flow into your design and content |
| you could have a theme of "race horses" or | | | | from month to month. People like predictability, and will |
| "thoroughbred horses" or "Arabian horses". You need | | | | choose your magazine based on the predictable |
| something to specialize in and set you aside from the | | | | quality and consistency of the design and content you |
| rest of the pack. | | | | offer. |