| Article Title: | | | | Adwords. |
| How to Build Massive Keyword Lists Part 2 | | | | So taking our example keyword phrase let's see how |
| Written by: Rob Taylor | | | | manypermutations we can now generate.horses for |
| Copyright © 2005 Megastep International, All | | | | salefor sale |
| Rights Reserved | | | | horseshorses+for+salefor+sale+horseshorses +for |
| Here's a simple keyword building technique I use to find | | | | +salefor +sale +horses |
| themaximum possible variations of a keyword phrase. I | | | | Now let's use misspellings to come up with even more |
| use itpredominantly for bidding on keywords at Google | | | | keywordcombinations. A great tool for this is |
| Adwords, howeverit can also be very useful for | | | | Misspelled Keywordsavailable at |
| building lists for use in searchengine optimization. | | | | Simply enter "horses for sale" and select from six |
| For example let's use the phrase "horses for sale". | | | | ways to findmisspellings. Dictionary lookup, keyboard |
| Here's howthe various permutations of this keyword | | | | mistakes, trimfirst/last character, swap character, |
| phrase would look. I usethe free Keyword Tumbler | | | | double characters, and...add 's' ending. |
| tool for doing this. ADDRESS: for salehorses sale | | | | For this example I only selected the "dictionary lookup" |
| forfor horses salefor sale horsessale horses forsale | | | | and |
| for horses | | | | "keyboard mistakes". The tool returned 1360 possible |
| As you can see there are a maximum of six possible | | | | misspellingcombinations. If I'd used all the selections, it |
| ways a threeword phrase could be entered into a | | | | would have comeback with over 8500. Just for one |
| search engine. | | | | phrase! |
| Now you need to find out if these permutations are | | | | Now let's enter these misspellings into Wordtracker's |
| actually beingsearched for. This is where the | | | | Precisedatabase like we did above. The results? |
| Wordtracker service comes intoits own. You can get | | | | Wordtracker returns thefollowing (NOTE: at the time |
| a free trial over at | | | | of writing):horses foe salehorses fpr salehorses for |
| Go to Wordtracker now and in the "Keyword | | | | sailhorses for slae |
| Universe" choose thedatabase called "Precise". | | | | Which now get turned into twelve new terms:horses |
| Then in the right hand panel enter the six different | | | | foe salehorses fpr salehorses for sailhorses for |
| keywordcombinations, and hit the "Proceed" button. | | | | ses+for+slaehorses +foe +salehorses +fpr |
| Wordtracker now tells us that out of our six | | | | +salehorses +for +sailhorses +for +slae |
| combinations, two ofthem appear in its database | | | | Finally you are going to want to join the words |
| (NOTE: at the time of writing itdid). They are...horses | | | | together, so |
| for salefor sale horses | | | | "horses for sale" becomes "horsesforsale", and yes |
| You might be thinking that you could have figured this | | | | this appearedin the Wordtracker database. |
| out foryourself. But its vital that you understand you | | | | Using the method of keyword generation outlined |
| need to stopsecond-guessing markets and users | | | | above, whatstarted out as one keyword phrase, |
| behaviors based on your ownopinions and | | | | "horses for sale" has nowturned into 19 keyword |
| assumptions. Use these tools like Wordtracker | | | | phrases you can use on Google Adwords. |
| toactually tell you how the markets are behaving. | | | | Phrases that are actually being used by surfers in the |
| I have sometimes found three and four phrase | | | | searchengines. |
| permutations usingthis method. Phrases that to me | | | | So there you have it, how to build adgroups which are |
| appeared "stupid" if entered inthe search engines... but | | | | TIGHTLYfocused on the keyword phrase you are |
| someone, somewhere is doing it! Thiswhy you need to | | | | wanting to bid on. |
| do this step and NOT guess the permutations. | | | | Rob Taylor has been marketing online since 1996. He's |
| Also searchers sometimes enter a keyword phrase | | | | soldanything from books, debit cards, security products |
| using the "space"and the "+" sign. E.G. "1 2 3" can be | | | | to artprints. Take advantage of his battle tested |
| entered in as "1+2+3" andalso "1 +2 +3". This is great | | | | marketing strategiesthat could quietly make you five |
| tip if you want to use your keywordlists on Google | | | | figure cash profits every singlemonth. |