| Writing a business plan is an essential part of the initial | | | | CompaniesConstruction CompaniesCorporate Offices |
| strategic planning of any company. One thing, which | | | | With Sales StaffDistribution CompaniesGovernment |
| seems to hang up most entrepreneurs, is figuring out | | | | AgenciesLarge Companies With Pool CarsMaterial |
| what kind of data and information goes into the | | | | CompaniesRent-A-Car CompaniesSmall Package |
| Market Analysis section. So often entrepreneurs will | | | | DeliverersTaxi Cab CompaniesTrash/Refuse |
| attempt to bluff or BS their way thru it. Often you find | | | | CompaniesTrucking CompaniesU.S.P.S.Utility |
| those with MBA write meticulous Market Analysis | | | | CompaniesWarehouses-WholesaleOur target markets |
| sections and although they may have little if any true | | | | for industrial cleaning include:Amusement |
| entrepreneurial skills going into a new business, their | | | | ParksCities-Sidewalks, Etc.Government (Graffiti)Heavy |
| business plans are sure to impress. But you need not | | | | Equipment CompaniesHorse StablesPark Playground |
| be an MBA to write a proper Market Analysis section | | | | EquipmentParking StructuresProperty Management |
| in your business plan for your next business.Below | | | | CompaniesRailroad YardsRetail Stores (Holiday |
| please find a generic sample of a Market Analysis, | | | | Window Paint Removal)Schools, UniversitiesShopping |
| which you can use to help you do yours. You may | | | | Centers (Concrete)As we solicit these types of |
| wish to print this article and then apply your own | | | | accounts we will secure a large percentage of them. |
| analysis to your particular area and business model. I | | | | We will impact many of our competitors, both fixed |
| recommend that you read it and think on it for a day | | | | and mobile. This will make them go on the defensive. |
| and then write a few things in the margins and take a | | | | One instinct of business owners that are backed into a |
| legal pad and write out your thoughts in paragraph | | | | corner is to attack. Often these competitors will call in |
| form and then go collect the data you need. It is not a | | | | favors from local politicians. They will try to pull rank |
| difficult exercise and you should be able to do this | | | | because they have been in the community longer. The |
| quite stress free. Now then remember this is only a | | | | more money they have and the longer they have |
| sample and it is something we used for a Franchised | | | | been established, the more weight they can pull.It is |
| Outlet for a mobile car wash business, which is | | | | important to know exactly how much the fixed site |
| probably about the most simple business in the world | | | | car wash owners participate in the community. Since |
| and why we chose it to simplify your process. Keep it | | | | you can never know too much about your competition, |
| simple and use factual data and you will have a first | | | | we will create a database in Microsoft Excel of all |
| class business plan with an excellent Market Analysis | | | | detail shops, car washes, mobile detailers and washers. |
| to help you impress bankers, investors and the capital | | | | Fixed car wash owners hate mobile car washes |
| you need to succeed.- - - - - - - - - - - - - -Market | | | | because they are capable of eating up 15% of their |
| AnalysisPlease refer to our feasibility study for in depth | | | | market share. If the car wash owners attempt to get |
| demographics analysis. Our chosen city study proves | | | | city or county officials to change laws inhibiting our |
| conclusive; a mobile car wash company will thrive and | | | | company, we will:Alert the MediaFax All Customers |
| prosper under these ideal conditions. Although we will | | | | and Tell ThemIncrease Car Wash FundraisersThis will |
| have a quicker return on investment than most The | | | | make our customers more loyal, aid us in community |
| Car Wash Guys franchisees, we will not take our | | | | identity and give us free publicity that money can't buy. |
| marketing plan lightly. It is our intention to absolutely | | | | We will be able to tell the entire area how great and |
| conquer our market rather than simply possess a large | | | | environmentally sound our services are.To decrease |
| percent of market share. We will follow the | | | | the chance of backlash from fixed car wash owners, |
| franchisor's marketing plan to accelerate projected | | | | we will immediately market the entire city with the help |
| gross sales from our initial opening through the | | | | of our franchisor and his marketing team. This week |
| five-year renewal date.Target MarketsOur target | | | | long comprehensive program is part of The Car Wash |
| markets for personal car washing are:Large Corporate | | | | guys Bonzai and Blitz marketing program. Please see |
| OfficesLarge ManufacturersMulti-Tenant | | | | outline on the next page. Another adversary we might |
| BusinessesRetail CentersStrip Shopping MallsUpper | | | | encounter are Sierra Club groups who don't |
| Class ResidencesOur target markets for fleet sales, | | | | understand our operation. We will lobby and educate |
| rideshare consumers, etc. are:Bus | | | | these groups. |