| Writing a business plan is an essential part | | | | CompaniesCorporate Offices With Sales |
| of the initial strategic planning of any | | | | StaffDistribution CompaniesGovernment |
| company. One thing, which seems to hang up | | | | AgenciesLarge Companies With Pool |
| most entrepreneurs, is figuring out what kind | | | | CarsMaterial CompaniesRent-A-Car |
| of data and information goes into the Market | | | | CompaniesSmall Package DeliverersTaxi Cab |
| Analysis section. So often entrepreneurs will | | | | CompaniesTrash/Refuse CompaniesTrucking |
| attempt to bluff or BS their way thru it. | | | | CompaniesU.S.P.S.Utility |
| Often you find those with MBA write | | | | CompaniesWarehouses-WholesaleOur target |
| meticulous Market Analysis sections and | | | | markets for industrial cleaning |
| although they may have little if any true | | | | include:Amusement ParksCities-Sidewalks, |
| entrepreneurial skills going into a new | | | | Etc.Government (Graffiti)Heavy Equipment |
| business, their business plans are sure to | | | | CompaniesHorse StablesPark Playground |
| impress. But you need not be an MBA to write | | | | EquipmentParking StructuresProperty |
| a proper Market Analysis section in your | | | | Management CompaniesRailroad YardsRetail |
| business plan for your next business.Below | | | | Stores (Holiday Window Paint Removal)Schools, |
| please find a generic sample of a Market | | | | UniversitiesShopping Centers (Concrete)As we |
| Analysis, which you can use to help you do | | | | solicit these types of accounts we will |
| yours. You may wish to print this article and | | | | secure a large percentage of them. We will |
| then apply your own analysis to your | | | | impact many of our competitors, both fixed |
| particular area and business model. I | | | | and mobile. This will make them go on the |
| recommend that you read it and think on it | | | | defensive. One instinct of business owners |
| for a day and then write a few things in the | | | | that are backed into a corner is to attack. |
| margins and take a legal pad and write out | | | | Often these competitors will call in favors |
| your thoughts in paragraph form and then go | | | | from local politicians. They will try to |
| collect the data you need. It is not a | | | | pull rank because they have been in the |
| difficult exercise and you should be able to | | | | community longer. The more money they have |
| do this quite stress free. Now then remember | | | | and the longer they have been established, |
| this is only a sample and it is something we | | | | the more weight they can pull.It is important |
| used for a Franchised Outlet for a mobile car | | | | to know exactly how much the fixed site car |
| wash business, which is probably about the | | | | wash owners participate in the community. |
| most simple business in the world and why we | | | | Since you can never know too much about your |
| chose it to simplify your process. Keep it | | | | competition, we will create a database in |
| simple and use factual data and you will have | | | | Microsoft Excel of all detail shops, car |
| a first class business plan with an excellent | | | | washes, mobile detailers and washers. Fixed |
| Market Analysis to help you impress bankers, | | | | car wash owners hate mobile car washes |
| investors and the capital you need to | | | | because they are capable of eating up 15% of |
| succeed.- - - - - - - - - - - - - -Market | | | | their market share. If the car wash owners |
| AnalysisPlease refer to our feasibility study | | | | attempt to get city or county officials to |
| for in depth demographics analysis. Our | | | | change laws inhibiting our company, we |
| chosen city study proves conclusive; a mobile | | | | will:Alert the MediaFax All Customers and |
| car wash company will thrive and prosper | | | | Tell ThemIncrease Car Wash FundraisersThis |
| under these ideal conditions. Although we | | | | will make our customers more loyal, aid us in |
| will have a quicker return on investment than | | | | community identity and give us free publicity |
| most The Car Wash Guys franchisees, we will | | | | that money can't buy. We will be able to |
| not take our marketing plan lightly. It is | | | | tell the entire area how great and |
| our intention to absolutely conquer our | | | | environmentally sound our services are.To |
| market rather than simply possess a large | | | | decrease the chance of backlash from fixed |
| percent of market share. We will follow the | | | | car wash owners, we will immediately market |
| franchisor's marketing plan to accelerate | | | | the entire city with the help of our |
| projected gross sales from our initial | | | | franchisor and his marketing team. This week |
| opening through the five-year renewal | | | | long comprehensive program is part of The Car |
| date.Target MarketsOur target markets for | | | | Wash guys Bonzai and Blitz marketing program. |
| personal car washing are:Large Corporate | | | | Please see outline on the next page. |
| OfficesLarge ManufacturersMulti-Tenant | | | | Another adversary we might encounter are |
| BusinessesRetail CentersStrip Shopping | | | | Sierra Club groups who don't understand our |
| MallsUpper Class ResidencesOur target markets | | | | operation. We will lobby and educate these |
| for fleet sales, rideshare consumers, etc. | | | | groups. |
| are:Bus CompaniesConstruction | | | | |