| There is one last step needed to move your website | | | | resource for other websites.This will increase your |
| into high gear. This step is both easy and hard to | | | | ranking on the search engines.If you post articles to the |
| implement. How is that for ambiguity? This technique is | | | | submission sites we talked about in part 3, you will |
| called linking.In this case, linking is when one website | | | | start to get the benefit of inbound links as they are |
| connects via a hyperlink to another website.Search | | | | picked up and posted to other websites and |
| engines such as Google use the number of links | | | | ezines.You will have to be patient though; it is not a |
| coming into your website to judge how important it | | | | rapid process.The mechanics of implementing the |
| may be to searchers. Links from websites that have a | | | | processes we have talked about are beyond the |
| higher page rank than your website will benefit you the | | | | scope of an article. Many good books are available to |
| most.When linking, you need to find links that | | | | show you how to change the technical aspects of |
| compliment your content. On our Arabian horse | | | | your website or you can hire a consultant to handle |
| website, we may get links from a website that sells | | | | everything for you.If you do hire someone, understand |
| saddles or veterinary services.You could get a link | | | | a pretty website does not necessarily make an |
| from an online gambling service, but does that really | | | | effective website. Keep it simple, keep it effective and |
| develop your website's theme and | | | | close the sale. Let the big corporations keep the |
| credibility?Everything the customer sees should further | | | | showy flash presentations and watch your website |
| your goal. It does not matter if your site is a sales site | | | | become a profit center for you and your family.For the |
| or a public service site.You have spent a lot of time | | | | do-it-yourselfer, try "Electronic Marketing for Small |
| and effort establishing the quality of your website and | | | | Business" by Tom Antion. It is a great book on how to |
| the level of your expertise. It would be a shame to | | | | market your small business.Until next time, |
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| website.The various search engines reason that if you | | | | website optimization, online/offline ad copy and |
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